You know Dasher and Dancer and Prancer and Citations If you're in charge of the local search marketing for a business, you've got two groups to please at the holidays: your clients/superiors and consumers. You don't want to be kicked out of the reindeer games on January 2nd, so let's dive into an organized checklist of the most important things you can do to maximize outreach and profits in the coming weeks, making everyone (including you) a winner! Local business listings accurate If you're not already on top of this (maybe using SaaS like Moz Local to ensure your listings on the key platforms are accurate), potential shoppers may end up someplace other than your storefront. Weird versions of your name, old phone numbers, and former street addresses can misdirect your customers or contribute to your failure to be found in the local packs at all. The truth is, November can be a bit late to sign up for a local listing management product in time for holiday victories, so you may have to make fast manual fixes where you can. The Moz Check Listing tool can help you quickly hunt down inaccurate listings. Found a ton of them? Fix whatever data errors you can this year, and make a New Year's Resolution you'll keep to undertake professional citation management in Q1 so bad data isn't still https://alanleenhouts.com/link-building/ undermining sales and rankings in Q4 2018. Duplicate listings closed Related to item one, if you didnt get duplicates closed earlier in the year and Check Listing is showing you a bunch of them, the fact is that you may not get this completely squared away by the holidays. It can take weeks (sometimes months!) to get certain platforms to resolve duplicate listings. This is the case whether you're doing it manually or via software, so do what you can as quickly as you can (Google can be surprisingly quick at this) and vow to get this task nailed down completely before the first jingle bell rings next year. Google My Business special hours added Extended hours can make a fundamental difference in revenue, and happily, adding them to your GMB listing is a quick fix. Google offers this list of holidays for which they support special hours (including Kadooment Day which Google just taught me is a harvest festival in Barbados!) Here's Googles complete tutorial on adding special hours via a variety of methods, including mobile and bulk uploads. Accuracy across all locations matters, of course, as the last thing you want is to create negative brand impressions if customers arrive, gift-list in hand, only to find doors closed for the day. Negative brand impressions lead to negative reviews, which lead to negative trends in conversions, so check your own list of corporate-approved extended hours twice before adding them to GMB. Website pages updated Doubtless, the brand you are marketing has plans for featuring holiday specials on its website, but while you're adding extended hours to local business listings, be sure website landing pages/contact pages/home pages display updated hours, too, dispensing with potential confusion. Dealing with multiple locations? Landing pages are a great place to highlight holiday specials specific to certain branches of a business. Complaint-ready, both on and offline While many people cherish seasonal shopping trips, others find the holidays to be stressful, and psychologists continue to weigh in on how proposed phenomena like Seasonal Affective Disorder factor into changes in winter mood. Suffice it to say that even the jolliest of us can get frazzled in a crowded shopping mall and may not be at our most forgiving when customer service lets us down. Don't leave it up to chance whether unhappy shoppers will let disappointments go or vent their frustrations in a stinging and costly negative review. Urge management to hold a first-time or refresher course to train all public-facing staff in complaint resolution, equipped with a clear hierarchy for escalating problems, and publish your complaint phone/text hotlline on in-store signage and on the company website. This holiday season, I highly recommend giving your clients or higher-ups the gift of Mike Blumenthals free eBook, Build a Better Business with Complaints to fully explore the vital role offline sentiment management plays in digital marketing. Google Posts brainstormed and ready to go Speaking of gifts, Google is giving one in the form of microblogging right on your Knowledge Panel in 2017. Google Posts is a perfect way to instantly highlight your Black Friday/Cyber Monday deals, your philanthropic outreach, holiday events and other newsworthy items. There are so many options when it comes to social outreach, and other platforms may be stronger performers for you, but I'd use this year's holiday season to experiment with the new Google Posts feature. Line up some short, exciting content and schedule it. Best image size is around 750 x 750, only the first 100 characters appear live on your post, and posts stay live for 7 days, unless you schedule an event which will remain live until the event ends. For more tips, I recommend Joy Hawkins' 12 Things to Know to Succeed with Google Posts. Other social media ready to go Whether it's Facebook, Twitter, Snapchat, or Pinterest that your customers rely on most, having your messaging pre-planned the stress of last-minute scrambles to think of something to say. Make a spreadsheet and schedule for your outreach, refined down to the last pixel and character. And don't just sell; look at how creative agencies told compelling social stories this time last year. Analytical tracking in place UTM codes added to the links in your socially-promoted URLs? Google Analytics set up to help you analyze traffic and conversions to local landing pages? A nod to GMB Insights or your Moz Local dashboard's Insights component so you can evaluate how many clicks-to-call, clicks-for-directions and clicks-to-website your listings are driving? What about call tracking that doesnt interfere with NAP consistency? If tracking local campaigns is new to you, Nick Pierno's recent post will get you started swiftly. The goal here is that, when the confetti settles, you've got data to analyze so that you can strategize for new-year improvements. Empathy engaged It has been one rough year in North America. We've experienced life-altering man-made and natural disasters. Even if a given shopper hasn't personally suffered losses in a fire or hurricane in 2017, chances are good in our interconnected society that they know someone who has. Sadly, these tragedies are going to be in the minds and hearts of many as they set out to make spirits bright for their loved ones this holiday season. I can't think of a better time to acknowledge reality and offer a proactive means of some consolation for everyone involved. Encourage clients and management to dig deep into their brand's store of empathy, letting shoppers know that a percentage of sales or some other benefit is going towards relief and recovery in affected communities. Give people a chance to feel that they are taking care of neighbors while also taking care of their own. Knowing we can help is a powerful step along the healing path. Good service is your guiding light! The good news is, if you make a best effort at a lot of little things on the checklist in an organized fashion, they total up to a bright local business that's covering its customer service bases. If there's one thing the digital marketing industry has become increasingly aware of with each passing year, it's how everything circles back to the customer. You can do this! If you can envision shoppers interacting both online and offline with the business you're marketing, you can see how to serve them best, and seriously then all the reindeer will love you clients, customers, teammates, and CEOs included! Wishing you success and satisfaction in your work as we put a bow on 2017. http://tracking.feedpress.it/link/9375/7313337
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The most successful sort of cure for ringworm in humans is via the utilization of an anti-fungal cream. It can also be called as Tinea Capitis. When the infection lives about the nails, the finger or toe may be changed color, be thickened and stay crumbled off.
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One of the great benefits of owning the Cricut Design Studio is the ability to collaborate with other users. Each person who designs a file can save the file on their computer. Many choose to post the file on the internet and allow others to use their designs as well. Once you start browsing other people's work, you will be amazed at the incredible work of these generous and talented Cricut users. Here is a step-by-step guide to downloading and cutting using other people's files.
There are numerous blogs and sites that have projects posted and the cutting files as well. Each person may store and share their files in a different way. Most use a third party file sharing site, while some have the files hosted right there on their website. Many of the files on the Cricut.com message board are saved as a text file and must be changed before using. Once you have found a file you would like to use, you need to begin the download process. 1. Click on the link that they have provided to take you to the file. If it is hosted on their website, it will ask you whether you want to open, save or cancel. If the file is hosted on a file sharing site it will tell you to wait for the download or to "click here to download file" . Once you select that link it will take you to the screen that asks if you want to open, save, or cancel. 2. Once you are on the open or save screen, you will need to choose save. Before you do, make sure that the file directory is showing the place that you want the file to be saved. You may want to create a folder specifically for Cricut files. If you want to change the file name, do it at this point. Click save to begin saving the file to your computer. Now that the file is on your computer, you can open it within the Cricut Design Studio program. Follow these easy steps to cut a saved design. 1. Open the Cricut Design Studio program. Select the "file" drop down menu in the top left corner and then select "open". 2. After selecting "open" a screen will come up that shows cut files that have been saved in the "my projects" folder. These are files of your own that you have created. To find the file that was downloaded and saved, locate the folder you saved it in by selecting it in the "look in" area. 3. Select the file you want to open and click on the open button. This will bring up the file that you downloaded and open it in your software. To cut it as it is, load the paper and click the scissors to cut. You can also change or add to the file if you would like, but make sure you always give credit where credit is due and never claim a design as your own unless you designed the entire file. Spend some time browsing other people's designs and projects and you will soon have more ideas and files than you are able to cut. Make sure you leave a comment or a thank you when you download someone else's files, and share what you have made if you can. Look for an upcoming article to show how to download files from the Cricut message boards and change them from text files to cut files. By: Brandi Gore Article Directory: http://www.articledashboard.com Brandi Gore has been in the scrapbook industry for 10 years. She teaches classes and does custom scrapbooks for others. Her knowledge of the Cricut and the Cricut Design Studio software has positioned her as an expert in the field. Are you looking to learn the ins and outs of the Cricut Design Studio? Check out her book and videos Cricut Design Studio: The Missing Manual at www.LearningTheCricutDS.com She has also started a blog dedicated to the Cricut at www.LearningTheCricut.com http://www.articledashboard.com/Article/Cricut-Design-Studio-Downloading-Cut-Files-from-the-Internet/533478 Many homeowners benefit from the capability of using a swimming pool a few steps from their door. A conventional in ground cement pool is definitely the better choice of private pools individuals can afford one. They can be quickly deflated and transferred to a different location in just a matter of your few minutes.
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Always use antivirus software. Without an antivirus program malicious software can find its way into your operating system. This software can find your personal information and cause your computer's performance to suffer. Lots of available programs can scan and repair the machine regularly. If you have found that your desktop is running slow then you can start by doing a boot check. Click Start, navigate to Accessories and choose Run. Then type msconfig in the run box. Then, check out programs that are starting when you start your computer. Stop programs that you aren't using from launching at start-up. This will expedite the speed of your operating system. Look at the add-ons when buying a desktop. There are many accessories that you can purchase for your new computer. Be sure to only purchase those that are necessary. Shop around for add-ons. You may find a better price. Add-ons from manufacturers are generally vastly overpriced. When creating a desktop computer at home pay attention to the types of products you use. Certain processors are compatible with only certain motherboards. RAM won't work with all motherboards either. You must verify compatibility across all of the components you purchase. This ensures you don't overspend and you don't waste time. Check out reviews on different tech sites before settling on one computer. It might seem intimidating to sort through everything, but top pick lists can help immensely. Only buy a computer which offers a great warranty. That way, you are covered should something fail. You can typically get the same model or a newer one if this happens. If you are an avid online gamer and you want buy a computer that will give you the best playing experience, you need to keep certain things in mind. Your system needs a solid video card, no less than 4 GB in memory and a higher resolution display. You may also want a specialized keyboard and controller. In order to accomplish the task of purchasing a desktop computer that fits your needs, compile a list that includes all the things you will need it for. The type you need depends on these tasks that you do regularly. If you play games a lot, your requirements differ from the typical user. Most computer manufacturers have gone digital with their Dell PowerEdge R720 Memory Upgrades product information, therefore, be thorough in your research. Make sure the information online is enough information for you. You should always be able to access software and driver downloads. Make sure you research memory capacity in any desktop computer you're considering purchasing and determine whether you can easily add memory. Sufficient memory can make a big difference in your desktop. Are you going to store a lot of information on the machine? Storing pictures also takes a lot of space. Consider these important questions when buying a computer. If you want to be environmentally conscious when buying a computer, get a mini. This type of computer minimizes the amount of energy used. If you check your email, surf online, visit Facebook, create documents and little more, then this is the machine for you. Avoid getting caught up in price drops. If you're like many, when you want a new desktop, you start watching for the best deals. They never follow through when they are always waiting for that magic deal. Usually deals won't be so different, so as you discover a great deal you should take it. Be price-smart when purchasing a computer. Buying a computer can be pricey. Knowing what your needs are will make computer shopping much simpler. Make sure the computer has efficient hardware. You need to find the right balance between performance and value. There is so much to learn about desktop computers due to constant growth of technology that is becomes difficult to keep up with everything. Luckily, articles like this one can make it easier for you. Read other articles to learn all you can. |
AuthorWilly TA Mills is just another regular guy. I just wanted to talk about different things going on. What I like and have fun with it. Archives
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